Author: Newsroom
LAS VEGAS – The SNEAKS Showdown took over HyperX Arena Las Vegas this week for a competition that blended gaming, sports and sneaker culture into one unforgettable night to celebrate the highly anticipated animated film SNEAKS, coming to theaters April 18th. Taking home the trophy was Team Soles, which consisted of Ahman Green, Hank Baskett, Terique Owens and Shane “The Dribble Machine”. The victorious team battled against Team Laces, comprising Terrell Owens, Tyrone Crawford, Sandi James and “White Iverson” Alan Palesano. SNEAKS cast Amirah Hall and Kiana Ledé were also in the audience cheering on both teams.
The high-energy, 90-minute gaming competition featured fan-favorite streamers and elite athletes – including Alumni Media Network members Terrell Owens, Hank Baskett, Ahman Green, Tyrone Crawford, Terique Owens and Sandi James – who competed in a four-game gauntlet. The night included intense gameplay, a performance by hit songwriter Kiana Ledé where she sung “Ex” and “Outta Luck,” appearances from SNEAKS cast Amirah Hall and exciting activations all within the dynamic atmosphere of one of the world’s premier entertainment and esports arenas.
“We are incredibly excited to launch SNEAKS as a theatrical event with this one-of-a-kind game show activation,” said Tom Ortenberg, CEO of Briarcliff. “This isn’t just a movie release—it’s a cultural moment. SNEAKS lives at the intersection of film, music, gaming, sports, and sneaker culture, and this activation is designed to bring that world to life. By tapping into the energy of hip-hop, street style, and the animated storytelling that fuels the film, we’re creating an experience that speaks directly to our audience and celebrates the culture that inspired it.”
“We were thrilled to see fans engage with the SNEAKS universe in such an exciting way,” said Yinghua Chen, CEO of Allied Gaming & Entertainment. “From the competitive spirit of the players to the energy of the crowd, this event was a true celebration of gaming culture, sneaker fandom, and entertainment. Seeing such a mix of athletes, celebrities, and gaming icons come together for this one-of-a-kind competition was an incredible experience.”
Hosted by popular Twitch personailty AustinShow and emceed by JayR Beatbox, the Showdown began with players customizing their in-game avatars, showcasing their creativity with the freshest virtual sneaker and fashion designs. The competitors then entered a four-game battle of sports and gaming, where every round counted toward the crown. Featured games included:
- Tony Hawk’s Pro Skater: A trick-heavy shootout to rack up the most style points
- NBA 2K Playgrounds 2: Classic streetball with this sequel to the original smash hit
- Fortnite 50 Level Dash: A fast-paced, parkour-style sprint through chaos
- Fortnite Music Festival: A musical finale where teams performed “Ballin’” by DJ Mustard and Roddy Ricch in a high-stakes rhythm challenge
After the games concluded, fans were able to vote for the night’s MVP followed by meet and greets with their favorite players.