DISCOVERY’S SHARK WEEK GROWS REACH OVER PREVIOUS YEAR’S RECORD-BREAKING PERFORMANCE; NETWORK RANKED #1 IN PRIMETIME IN KEY DEMOS THROUGH THE WEEK OF JULY 7-13
Hosted by John Cena, Shark Week, the annual week-long celebration of sharks, returned to Discovery Channel on Sunday, July 7 at 8PM ET/PT with 21 hours of new programming – helping the network rank as the #1 primetime cable network, excluding news and sports, for the week.
