Author: Newsroom
October 10, 2025, TOKYO, JAPAN – Esteemed Japanese publisher Magazine House Co., Ltd. will celebrate its 80th anniversary October 10th, 2025, with the release of English editions for two of its longest-running and internationally popular magazines, BRUTUS and POPEYE. Guided by the concept of “expanding from Ginza, Tokyo, where the company was founded, to the world,” Magazine House is known internationally for its influential contributions to lifestyle, fashion and culture publishing.
Highlighting the best of Tokyo, BRUTUS’s English edition bookazine “NEW PERSPECTIVE TOKYO” features 78 pages that share 545 hidden spots, known mainly only to Tokyo locals and not featured in guidebooks or on social media. POPEYE presents “Hello,Tokyo!” and highlights Tokyo’s gourmet spots, apparel shops and urban discoveries with page after page of captivating photos and illustrations.
“BRUTUS and POPEYE have long been loved in the United States, and many readers have asked for English editions. To mark our 80th anniversary, we are proud to make that vision a reality. With this launch, we will continue to share Japan’s fashion, urban lifestyle, and pop culture with passion across the world,” said Shuichi Tetsuo, President & CEO of Magazine House Co., Ltd.
In 2024, approximately 2.7 million U.S. travelers visited Japan, according to the Japan National Tourism Organization (JNTO). Japan is not only rich in cultural heritage but also attracts worldwide attention for its style and pop culture. BRUTUS and POPEYE, as leading Japanese fashion and culture magazines, showcase Japan’s contemporary culture from a unique perspective in their respective English editions.
“This project invites global readers to experience Tokyo the way locals do,” said Magazine House’s Manager of Sales Shuji Abe. “It is our passion to share the fashion, lifestyle, and culture we have cultivated over the decades. This is not merely an English translation project, but a ‘message to the world’ imbued with the history and passion of Magazine House and the signature style of BRUTUS and POPEYE.”
BRUTUS and POPEYE English editions are now available at Kinokuniya stores, McNally Jackson SOHO (Prince Street), online at Amazon.co.jp and the Magazine House 80th Anniversary Site (https://magazinehouse80th.jp), as well as other fine retailers. Digital editions are also available through iOS and Android apps, as well as on Kindle.