Author: Newsroom
Location: Fifth Ave Landing – Lot A1, 600 Convention Way, San Diego, CA
Dates & Hours:
- July 24 – 11:30 AM to 7:00 PM
- July 25–26 – 9:30 AM to 7:00 PM
- July 27 – 9:30 AM to 5:00 PM
Grab your lawn chair, put on your trucker hat, and get ready to kick back with Hulu’s immersive King of the Hill activation at San Diego Comic-Con 2025! For the first time ever, fans will get to step into Hank Hill’s Backyard—a down-home, Texas-style celebration of one of television’s most beloved adult animated series.
Set just outside the Convention Center at Fifth Ave Landing, this activation transforms a slice of downtown San Diego into the fictional town of Arlen. Fans of the show can expect cold cans of Alamo (water), lawn games, BBQ bites, and so many photo ops it’ll feel like a family reunion with the Hills.
What to Expect in Hank Hill’s Backyard
Backyard Cookout: Fuel up with BBQ-inspired bites and hang out with the Hill family under shady picnic tables and umbrellas. Classic backyard games like cornhole await, and a larger-than-life grill will be playing King of the Hill clips from past seasons and teasers for the upcoming return.
Mega Lo Mart Custom Trucker Hat Station: Swing by Arlen’s favorite mega-store to create your very own custom trucker hat. Choose from exclusive patches and colors to craft a look worthy of the Arlen lifestyle.
Lawn Mower Photo Op: Pose with the Hill family in front of their iconic home and hop onto their riding lawn mower. This is your chance to “drive” through Arlen—without leaving San Diego.
Rhinestein’s Cowboy Boot Toss: Test your aim at this oversized, cartoon-style boot toss for a chance to win exclusive King of the Hill prizes.
Alamo Water Tower: Rehydrate like a true Texan with a cold can of Alamo Water served under a replica of Arlen’s iconic water tower. It’s both a thirst-quencher and a collectible souvenir in one.
Alamo Pong: Take your shot at Alamo Pong and compete to win exclusive prizes and ultimate bragging rights. Large-scale character cutouts from the show will be placed throughout the space for memorable photo ops.
Why This Activation Matters
Hulu is proving once again why it’s the ultimate destination for adult animation. With the upcoming return of King of the Hill, this activation isn’t just nostalgia—it’s a love letter to longtime fans and a welcoming backyard party for newcomers. It brings the quirky, heartfelt world of Arlen to life with humor, interactivity, and plenty of propane-fueled charm.
Whether you’re a die-hard Dale Gribble fan or just looking to beat the heat with a cold drink and a laugh, Hank Hill’s Backyard is a must-visit stop during SDCC 2025.
Don’t miss your chance to step into the world of King of the Hill! Head over to Lot A1 starting Thursday, July 24, and spend some quality time in Hank Hill’s Backyard. Share your photos, show off your custom hat, and tag @Hulu and #KingOfTheHillSDCC for a chance to be featured!