Author: Newsroom
LOS ANGELES (August 16, 2024) – Utopia, the innovative company known for creative, out-of-the-box strategies in theatrical marketing and distribution on films such as the critically acclaimed Shiva Baby and the Oscar shortlisted Holy Spider, will be joining forces with Lionsgate in its campaign to support the North American theatrical release of Megalopolis, Francis Ford Coppola’s latest independently-produced project, in theaters September 27. Working alongside Lionsgate, Utopia will create and implement specialty marketing, word-of-mouth, and non-traditional theatrical distribution initiatives targeting the next generation of moviegoers. Utopia’s out-of-the-box branding strategies will help celebrate the independent spirit of the film.
Said Coppola: “I am confident we are in great hands with Lionsgate, and Robert and his team at Utopia will be a tremendous addition. They have proven that there is success in an artist-first approach while also making bold moves, especially at a time when our film business often shies away from daring endeavors. I know Utopia will help Megalopolis discover untapped audiences and opportunities for its theatrical launch alongside Lionsgate.”
Added co-founder Robert Schwartzman: “The visionary, inventive, and cinematic epic that is Megalopolis is exactly the kind of film that excites us at Utopia. It could only come from a storyteller like Francis who has been known to take business and creative risks to support his vision. We are already deep in conversations with Lionsgate’s incredible team and are working together to collaborate on a special campaign to support this one-of-a-kind film experience.”
Utopia’s upcoming slate includes the highly-anticipated surf documentary Trilogy: New Wave, Fantasia hit thriller Red Rooms, Gia Coppola’s The Last Showgirl starring Pamela Anderson, the fraternity drama The Line starring Alex Wolff and Halle Bailey, and recent release The Good Half starring Nick Jonas, Oscar® nominee Elisabeth Shue, and David Arquette. Earlier this year, the U.S. based indie distribution, production and sales company released the critically acclaimed Femme starring Nathan Stewart-Jarrett and George Mackay, the Cannes 2023 darlings The Sweet East from Sean Price Williams and Omen by Baloji, in addition to the Sundance debut Drift starring Cynthia Erivo, all in theaters.
In addition to Lionsgate’s wide North American theatrical release, Megalopolis also opens in theaters globally on IMAX on September 27.