Tribeca World Premiere Documentary About SoulCycle, Flywheel & Peloton
from Fulwell Entertainment and Feed the Animals
Los Angeles, CA – October 21 – Greenwich announced today the acquisition of North American distribution rights to Spin Wars, the feature directorial debut of 5-time Emmy Award winning Philip Byron (The Redeem Team, Dreamland, How Music Got Free). The documentary had its World Premiere at the Tribeca Film Festival and played at the Hamptons International Film Festival this past weekend. Greenwich will release the film in December.
SoulCycle, Flywheel, Peloton — the billion-dollar boutique fitness revolution built on ambition, betrayal, and toxic sweat. Spin Wars is anchored by Ruth Zukerman (co-founder, SoulCycle and Flywheel Sports) and Marion Roaman (co-founder, Peloton), often referred to as the godmothers of New York’s indoor cycling scene. This high-energy documentary charts the improbable rise of spinning and the dark side of “mind, body, soul” culture featuring Katie Couric, Heather McMahan, Mary Beth Barone, Jill Kargman, Anna Roisman, Brandon Kyle Goodman, and more.
“Spin Wars has always been a passion project in every sense of the word. I started taking spin classes in New York City back in 2010 and had no idea about the juicy stories unfolding behind the scenes,” Byron said. “Whether you love or hate group fitness, this documentary has something for you. The world and the people in it are incredibly captivating and entertaining. It’s like The Social Network and Desperate Housewives got married, with Lady Gaga or Kesha officiating. I’m thrilled that Greenwich will bring the film to audiences so they can take the ride. Lots of gratitude to Feed the Animals and Fulwell for their partnership and support, and to all of our subjects for generously sharing their time and experiences with us.”
Spin Wars was produced by Philip Byron and Jillian A.G., and written by Byron and James Thayer. Executive producers are Thayer, Stevenson Waite, Naomi Wright, Jamal Henderson, Luke Anderson and Amanda Goldfine. Jared Hacker and Camille Maratchi are Co-Executive Producers with Ali Weiss serving as Consulting Producer. Feed the Animals and Fulwell Entertainment are the production companies behind the 89-minute documentary in association with Juxtapose Studio. The acquisition was negotiated by Greenwich’s Andy Bohn with Daniel Benge from Fox Rothschild LLP representing the filmmakers.
