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LUFFY AND THE STRAW HAT PIRATES TO CELEBRATE UPCOMING RELEASE OF ONE PIECE FILM RED WITH LARGE-SCALE TIMES SQUARE TAKEOVER

Author: Newsroom

TOKYO, Japan (October 4, 2022) – Ahead of the anticipated nationwide release of ONE PIECE FILM RED in November, 2022 “One Piece” production committee announced its plan to launch a large-scale takeover ad campaign in New York’s Times Square exclusively on Saturday, October 8 between 7:00 p.m. -8:00 p.m. (EST). The takeover ad campaign is set to launch during the largest pop culture convention in the East Coast — New York Comic Con. 

The out-of-home Times Square takeover campaign will utilize multiple digital billboards to showcase an engaging ad experience that is sure to leave any fan of the series enthralled. The exclusive ad will start with a countdown animation, then images of the Straw Hat Pirates including a giant scale Luffy, and memorable scenes from the original ONE PIECE anime to amplify the pirate crew’s new adventure. This Times Square Takeover is one of the largest out-of-home advertisements campaigns in ONE PIECE series history. 

Toei Animation and Crunchyroll announced earlier last month their plans to distribute the film in the U.S. and Canada on November 4. Anime streaming service, Crunchyroll along with Toei Animation will host the North American premiere on Thursday, October 6 at New York Comic Con. 

The film, ONE PIECE FILM RED, produced by Toei Animation is based on one of Japan’s most popular manga series by author Eiichiro Oda currently serialized in the world-renowned weekly shonen manga anthology, “Weekly Shonen Jump” published by Shueisha Inc. 

In Japan, the film was released on August 6, 2022 in theaters, and watched by over 1.57 million people in the first 2 days with a box office of over 2.25 billion yen. It continues to dominate the Japan box office by staying in the top ranking even after about two months since its release. As 

of September 29, ONE PIECE FILM RED has a box office revenue of 15.8 billion yen from over 11.3 million admissions. 

ONE PIECE FILM RED INTRODUCTION 
In 2021, the original manga reached 100 volumes and the anime hit its 1000th episode. It was also announced that a Hollywood live-action movie was in adaptation. The release of ONE PIECE FILM RED is to celebrate the 25th anniversary of the debut of ONE PIECE manga back in 1997. There have been many exciting announcements surrounding the 25th anniversary of ONE PIECE. “Singing voice” and “Red-haired” are the key characters in the story. Presented by General Producer Eiichiro Oda, the long-awaited 4th FILM series is finally set to go.

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