Author: Ariel Landrum
It’s not every day that you find yourself venturing out during the early stages of a hurricane to immerse yourself in a world of pink, glamour, and iconic fashion. Yet, that’s precisely what I did today, Sunday, August 20, 2023, as Hurricane Hilary began to make its presence known. Call me daring, but the allure of the World of Barbie experience at Santa Monica Place was too enchanting to resist.
Upon entering the two-story activation, the sheer magnitude of the event was immediately evident. The ground floor was a haven for photo enthusiasts, with numerous setups designed to transport attendees into Barbie’s vibrant universe. From camping in the iconic pink Barbie camper to lounging at Barbie’s Malibu beach house, every corner awaited a new adventure. The digital beach wall was one of the standout features, which transported us to sunnier shores despite the looming storm outside.
The event’s partnership with Paul Mitchell introduced a unique interactive element. Attendees could experiment with different hairstyles using touchscreen mirrors, surrounded by the glitz and glamour of a Hollywood dressing room. The salon, complete with Paul Mitchell products, was a delightful nod to Barbie’s ever-evolving style.
Another highlight of the experience was the opportunity to step into life-sized Barbie boxes, allowing attendees to momentarily become a Barbie doll themselves. These iconic boxes, complete with accompanying items to showcase one’s personality, were a hit among visitors. From sporty themes to a director, a stargazer, and even a mermaid, each box was a unique backdrop, making every photo a personalized keepsake.
As I ascended to the upper level, the experience transformed from playful photo-ops to a rich tapestry of Barbie’s history. The museum showcased Barbie’s evolution, from her debut in 1959, donning the classic black and white striped swimsuit, to the modern-day iterations. Notable figures like Maya Angelou and Jane Goodall, who have been immortalized as Barbies, were prominently displayed, serving as a testament to Barbie’s enduring cultural significance.
The camaraderie at the event was palpable. Attendees of all ages came dressed in outfits inspired by Barbie’s vast career repertoire, celebrating her influence across generations. My attire for the day was the chic Yisfri Womens Color Block 2 Piece Windbreaker Outfit in neon pink, yellow, and green colors. Daysha, on the other hand, dazzled in a bright pink jumpsuit from Pink Lily, while Travis sported a stylish pink shirt, ensuring we all paid homage to Barbie’s iconic color palette.
But it wasn’t just about looking the part but about immersing oneself in Barbie’s world. Together with my friends, we found ourselves aboard Barbie’s Interstellar Airways, embarking on a whimsical journey through the cosmos. Our expedition was led by a young pilot, all of four years old. Her imagination steered our course through the stars, and we eagerly played along, embracing our inner child. This spontaneous moment of imaginative play not only highlighted the day for us but also for a mom and her daughter, who seemed delighted that three adults were so willing to join in the fun.
The World of Barbie experience was more than just a fun event; it was a marketing marvel tied to the recent Barbie movie. The film, led by Margot Robbie and directed by the visionary Greta Gerwig, has taken the world by storm, much like Hurricane Hilary outside. Earning over $1.2 billion globally, the movie has rekindled the world’s love affair with the iconic doll. The film’s success is not just due to its cinematic brilliance but also its ingenious marketing strategy. Warner Bros and Mattel capitalized on their crossover licensing opportunities, from toys to adult fashion. The World of Barbie experience is a testament to this marketing genius, offering fans a tangible, immersive experience tied to the film.
Reflecting on the day, what stood out was not just the scale of the event but the attention to detail. Every element was meticulously crafted, from the intricacies of Barbie’s Dreamhouse (such as her pink fridge and walk-in closet) to the Barbie silhouette logo found throughout the experience. It celebrated Barbie’s legacy, encapsulating over six decades of dreams, aspirations, and empowerment.
As I left Santa Monica Place, the winds of Hurricane Hilary began to pick up, starkly contrasting the warmth and nostalgia of the World of Barbie. Yet, the storm outside couldn’t dampen the magic of the day. In a world often fraught with challenges, the World of Barbie was a reminder of the power of dreams and the joy of imagination.
For those who wish to embark on their own Barbie adventure, tickets, and more information are available at the World of Barbie website. And for a more detailed look into the event, check out Fever’s event page. Dive into the world of Barbie and let your imagination soar!
Want to know about the movie Barbie? Check out my review!